7MRSHOP.COM / ROUTE 07
STAY WEIRD.MAKE YOUR MOVE.
Cryptid culture. Field research. Outdoor heritage. Original 7MR apparel and the world of Uncle Squatch.
NEW // 7MRSHOP
THE NEW FILES.
Explore the five 7MR lines. Our Comfort Colors apparel is available to shop now.
1989 FIELD RESEARCH
Explore the collection — shop the latest releases.
THE BLACK FILE
Explore the collection — shop the latest releases.
OUTDOOR SUPPLY CO.
Explore the collection — shop the latest releases.
W.O.N. / 1987
Explore the collection — shop the latest releases.
1991 EVIDENCE FILE
Shop the FIELD / BLACK FILE collection.
1992 REGIONAL TOUR
Shop the sightings and music collection.
SQUATCH ROCKS
Shop the sightings and music collection.
FIELD RESEARCH TEAM
Shop the FIELD / BLACK FILE collection.
7MR // HEADWEAR
GEAR IN ROTATION.
7MRSHOP // THE LINEUP
SHOP YOUR WAY.
Comfort Colors tees, long sleeves and hoodies. Plus the hats and stickers that go wherever you do.
THE 7MR SYSTEM
PICK YOUR FILE.
Five permanent lines. Different signals. Same 7MR world.
7MR CORE
The marks that started it. Logos, identity pieces and year-round foundation.
FIELD / BLACK FILE
Research departments, recovered evidence and Field Unit 07.
W.O.N.
Wildlife observation, wilderness programs and 7MR outdoor issue.
SIGHTINGS / MUSIC
Tour merchandise, louder graphics and SQUATCH ROCKS.
UNCLE SQUATCH
Apparel approved by a cryptid with questionable credentials.
7MR // BLACK FILE / FIELD UNIT 07
STATUS:
UNVERIFIED.
Archive graphics, field notes, recovered imagery and the research-department side of 7MR.
OFFICIAL 7MR SPOKESMAN // ALLEGEDLY
MEET UNCLE SQUATCH.
Part backwoods philosopher. Part streetwear critic. Part professional vanishing act. Uncle Squatch is the resident cryptid behind 7MR sightings, stories and questionable advice.
THE GARMENT
BUILT ON COMFORT COLORS.
The launch apparel system is intentionally narrow: garment-dyed pieces with a substantial hand, relaxed shape and room for the graphics to do the work.
7 MOVES REVOLUTION
STRANGE IDEAS.
GOOD PEOPLE.
BETTER DAYS.
Independent streetwear built from cryptid culture, music, outdoor influence and the freedom to make your own move.
ABOUT 7MR7MR // TRANSMISSIONS
GET THE NEXT SIGHTING.
New drops, Uncle Squatch sightings and occasional things we probably should not send over public channels.